Featured case study
Redesigning how COD sellers create orders
- Mengantar
- Product Designer
- Web app
- Single & bulk orders
01 Problem
Sellers create COD orders every day, one at a time or in bulk, often with several products and shipping options per order. The old Create Order flow made those choices harder than they needed to be.
02 Approach
UX audits and feedback loops with sellers, then requirements with product managers and engineers. I redesigned the flow end to end for single and bulk orders, so products and couriers are easy to pick and compare.
03 Result
+25%
usability on the redesigned Create Order flow, for both single and bulk orders.
- 203K
- visits in one week
- +4.5%
- week-over-week
- 95K+
- orders via Lion Parcel
Create order
Single orderBulk order
Receiver
SRSiti RahmaJl. Melati No. 12, Bandung
Products · 2
Face serum×2Rp 178.000
Sunscreen×1Rp 72.000
+ Add product
Pickup
TGToko Glow · BekasiToday, 14.00 – 17.00
Shipping
Lion Parcel1–2 daysRp 16.500
JNE Reg2–3 daysRp 18.000
SiCepat1–2 daysRp 17.000
Cash on Delivery
COD totalRp 266.500
Create order
…he always takes time to understand the business context and the core problem first.
Aubry Sahadat MayasaLead Product Designer
KhoirulMengantar
Products and couriers, easy to compare before the order goes out.