I design tools for the people who keep business moving.

Experience

6 companies · 2021 – now

1. Now

   Delivery aggregator helping businesses handle Cash on Delivery shipping

   • Senior Product DesignerDec 2025 – Present
   • Product Designer IIDec 2023 – Nov 2025

   • +25%usability on the redesigned Create Order flow for single and bulk orders
   • 203Kvisits in a week on the new Create Order page, growing 4.5% week-over-week
   • 95K+orders through the Lion Parcel courier integration after launch
   • Designed the spreadsheet-style Sheet Editor and launched Digital Products in Formulir

   

   MuhammadProduct Designer

   …a great understanding of product strategy, translating complex business and user needs into practical design.

2. 

   Printing group behind Kita Label, with internal tools for operations and documents

   • Product Designer & Web DeveloperJan 2023 – Jan 2024

   • +25%conversion and 20% less cart abandonment on the Kita Label checkout
   • +20%operational efficiency from the Cahaya Management System
   • −30%document search time with a new Document Management System
   • −18%bounce rate in three months after the Kita Label website revamp
   • +15%revenue in six months from new landing pages with marketing
   • −25%development time with a reusable, component-based design system

3. 

   Media, data and online research company covering economics and business

   • UI/UX DesignerNov 2022 – Jan 2023

   • Designed Katadata Mobile from scratch without a PRD, defining milestones with stakeholders and tech
   • Built a new design system for Katadata Green and the Katadata mobile apps
   • Helped the COO prioritise the roadmap on metrics and proposed MVPs for two new products

4. 

   Food industry ecosystem: cloud kitchens, online catering and food facility management

   • Product DesignerFeb 2022 – Nov 2022

   • Built a new version of the design system for Stock Management and Smart Admin
   • Designed a promo dashboard for sellers
   • Defined the research plan and success metrics for a revamp, then prototyped and validated the proposal
   • Helped prioritise the roadmap based on metrics

5. 

   Telkom Indonesia startup bringing IoT, big data and ML to manufacturing and agribusiness

   • UI/UX DesignerSep 2021 – Feb 2022

   • 12user interviews and 3 surveys, from writing the questions to analysing the results
   • 6usability testing sessions on the MVP as observer and note taker
   • Designed a power consumption monitoring system and improved the OEE dashboard
   • Designed an IoT checkout flow inside the dashboard

6. 

   Discover local places, products and services in one app — type, tap and voila

   • UI/UX Designer – Merchant Platform (Internship)Aug 2021 – Oct 2021

   • +30%user traffic after the first revamp of the Voila Merchant mobile app
   • +140%community growth within a few months of the revamp
   • 6user interviews and 2 surveys, mixing qualitative and quantitative research
   • Ran regular user testing of concepts, features and prototypes

   

   NicholausFounder Voilapps

   Organized, reliable, and on time — able to work independently and follow through.

Education

2017 – 2021

Education

BootcampUI/UX DesignDibimbing.id · Feb – Apr 2021Where the switch to product design started.

DegreeAssociate of Information SystemsSTMIK Kharisma Karawang · 2017 – 2020GPA 3.40 / 4.00 · head of department in the student organisation.

Before design

1. Jan – Mar 2020

   System Analyst & Web Developer

   Dinas Pangan, Karawang

   Researched with local officials and built a system to track food costs.

2. Oct – Dec 2019

   System Analyst & Web Developer

   Kantor Desa Warung Bambu, Karawang

   Built automatic letter printing for the village administration.

KhoirulNote to self

Building systems first taught me to design for the people who actually run the process.

Toolkit

3 libraries

How I work

4 stickies

Problem first, pixels laterInterviews, data and a chat with the ops team come before the first frame in Figma.

AmirohProduct Manager

He never brings just a design to the table — he brings the “why” behind it.

Every flow gets a metricUsability scores, conversion, orders after launch — we agree on the number before we ship.

Designed with engineeringFeasibility is part of the design. I pair with engineers early so nothing gets lost in hand-off.

AndiMobile Developer

…bridges the gap between product requirements and technical feasibility.

Words are design tooIn complex flows, clear copy does half the work. I write the UX text, not lorem ipsum.

StevanieProduct Designer

…turns complex ideas into simple, engaging words that fit the product.

Recruiter 👀